CPM in Digital Marketing: Complete Guide
CPM, or Cost Per Mille, is a critical digital marketing metric used to measure the cost of 1,000 ad impressions. This comprehensive guide reveals how CPM can drive brand awareness and visibility without guaranteeing direct engagement. Learn the benefits, limitations, and optimize your campaigns using strategic bidding and creative quality. Explore the future of CPM in AI-driven advertising landscapes and uncover common misconceptions that could impact your strategy.