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SMTP vs Mailchimp

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SMTP vs Mailchimp: Deliverability Showdown

SMTP vs Mailchimp: Deliverability Showdown

WordPress Mail SMTP secures and routes your site’s transactional mail, while Mailchimp (and its Transactional/Mandrill service) handles marketing reputation and scalable sending. This guide compares both, shows how to combine them for best deliverability, and gives a practical checklist—authenticate domains, separate traffic, enable logging, and monitor reputation to keep emails in the inbox.